10 famous companies with ridiculously similar logos

Similar logos can appear for several reasons, and some are so similar they make us do a double take. Normally in logo design, originality is key. When a brand’s trying to carve our a presence for itself, to make itself known and memorable, it doesn’t make much sense to copy another brand. Beyond potential legal hot water, it would go against the whole idea of trying to create a unique brand identity.

Of course, there are brands that intentionally use similar logos to try to create an association with a popular brand or even directly pass themselves off as someone else. But while obvious, intentional rip-offs are widely condemned by the international creative community, things aren’t always so clear cut.

[email protected] (Nick Carson)

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