Pharrell Williams Joins Doodles NFT Project as Chief Brand Officer

Key Takeaways

  • Pharrell Williams has joined Ethereum NFT project Doodles as its Chief Brand Officer.
  • Williams will also serve as an executive producer on a Doodles-themed music album, dubbed “Doodles Record: Volume 1,” to be released by Columbia Records.
  • Doodles also announced that it had raised an undisclosed amount in its first funding round led by venture capital firm Seven Seven Six.

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Alongside the Pharrell Williams partnership, Doodles also announced its first-ever capital raise led by Reddit co-founder Alexis Ohanian’s venture capital firm, Seven Seven Six. 

Pharrell Williams Becomes Doodles CBO

Pharrell Williams has expanded his presence in the NFT space by going “all-in” with Doodles.

The artist and music producer has joined Doodles as its Chief Brand Ambassador and board member, the NFT project announced Wednesday at an event hosted alongside the NFT NYC conference. “I’m here to announce that I will be joining Doodles as a member of the board and Chief Brand Officer,” Williams said in a pre-recorded video message at the event. “When the Doodles team presented its vision for business, I was immediately all-in,” he said.

Williams will guide the collection’s approach to music, events, artwork, consumer products, and animation. He will also produce a Doodles-inspired music album, dubbed “Doodles Record: Volume 1,” in partnership with Columbia Records and other major musicians. Williams said he had long admired the Doodles brand from afar and was “beyond enthusiastic” to partner with the project. “This partnership is going to foster incredible innovation in media and entertainment,” he said, adding that the team will “build from the core community outward, and bring Doodles to new heights, new levels.”

Doodles is a collection of 10,000 generative NFTs featuring various colorful line-drawn characters, including cats, aliens, apes, and skeletons. Launched in October 2021, the project quickly grew into one of the most valuable collections within the profile picture NFT niche, achieving so-called “blue chip” status within months. The project is co-founded and led by Evan Keast and Jordan Castro, who in 2017 helped launch the first blockchain-based game, CryptoKitties, along with Scott Martin, known under his pseudonym Burnt Toast, who is the project’s lead visual artist.

Besides the Williams partnership news, Doodles also announced that it had raised an undisclosed amount in its first funding round led by renowned venture capital firm Seven Seven Six.

Commenting on the raise in a pre-recorded video shared on Twitter, the co-founder of Reddit and founder of Seven Seven Six, Alexis Ohanian, applauded the Doodles team saying that what the project had achieved so far was “remarkable,” He also commented on why his firm decided to invest in Doodles, explaining that he had initially bought several Doodles avatars that looked like his daughter when the project launched. “what they’re going to do in the years to come—it’s something we just could not pass up on,” he said. 

The floor price of the Doodles collection jumped by roughly 9.8% on the news today, surging from 12.95 ETH to 15.75 ETH before cooling off slightly. Per flips.finance data, Doodles also flipped the highest valued NFT collection, Bored Ape Yacht Club, to become the most traded collection over the past 24 hours, with a daily trading volume reaching 1,834 ETH.

Disclosure: At the time of writing, the author of this article owned ETH and several other cryptocurrencies.

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Stefan Stankovic

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