Thonik updates Dutch Design Week’s graphic identity for 20th anniversary
November 1, 2022
Amsterdam studio Thonik took cues from the typography of graphic design legend Wim Crouwel to create a fresh identity for Dutch Design Week, marking two decades since the inception of northern Europe’s largest design festival in Eindhoven.
The poster features Crouwel’s specially designed Fernhout typeface – a collection of 13 chunky grid-based letters formed using quarter circles.
Thonik updated the identity for Dutch Design Week (DDW) using the characters featured on the poster and worked with London-based type foundry The Foundary Types to design the remaining 13 letters and complete the alphabet.
“The new identity goes back to the first identity of the festival, where DDW was written in a similarly constructed font,” Thonik told Dezeen.
“In that way, it is a celebration of 20 years of Dutch Design Week.”
When written in the Fernhout typeface, the letter W in the DDW logo also resembles a tulip – Dutch Design Week’s longstanding logo and the national flower of the Netherlands.
The distinctive graphic identity was featured on a range of signage and wayfinding during the design festival, which ended last Sunday.
“DDW and its full name Dutch Design Week are written in the Fernhout typeface, as are short words like map, crew, press and TV,” said Thonik.
“We use grids throughout the online and print communication. A wide mix of colours also brings liveliness to the identity.”